SEO is the process in which the traffic to your website is improved from search engines such as Google, Yahoo, and Bing via organic or algorithmic search results in search engines. The highest website appears in search results, the highest number of visitors the page will receive from the search engine. There are many methods to improve your pages ranking without submitting to the paid schemes offered by search engines.
Tactics to improve your SEO Ranking on Google
After (the highest websites appear in the search results, the highest number of visitors the page will receive from the search engine) Forgetting the better traffic and to move a website on the top of a search engine we use two SEO techniques:
1- On page SEO
2- Off-page SEO
In On-page SEO we take care of the formation of the webpages and the information which describes the web pages elements.
In Off page SEO we take care about the Promotional links has to be of high quality.
The Ranking factor depends upon the Content originality, customer delivery of quality content, right publishing and promoting platforms,by making the format correct, creating the quality backlings,Promoting on the top DA/PA websites but not to overcreate the backlinks (Spamming).
1. Page Titles
The title is used by search engines to display a page in search results, as well as appearing at top of the browser. These titles tell search users what your page is about. Google only demonstration mid 50 – 60 characters in their title, therefore it’s most important to keep descriptions short, compelling and occasional. Keywords and page topics should feature towards the front.
2. Keywords
The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using.
3. ALT Tags
Each picture and video that you have on your site can have descriptive words added to its print. These are known as alternative text descriptions. These descriptions permit for search engines to locate your site page using the keywords found in your picture and video descriptions, as well as the general text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.
4. Sitemaps
A sitemap – a page specifically listing and creating links to all the other main pages on your site – allows for search to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find the users alike, and can be reached with significantly less clicks.
5. Mobile Site
‘With almost 40% of Organic Traffic coming from mobile devices in 2015’, it’s astounding that websites with a mobile-friendly interface will rank higher in Google searches. Ultimately Google is trying to provide the best user experience – so really the better the user experience on your site, the better you will rank with Google.
6. Don’t Use Flash
Many small businesses like to run their sites using Flash as it is easy to launch and is fairly cheap. However, Google always ranks Flash sites lower then sites running on alternative platforms – partially because you cannot link to a single page. Alter a Flash-based site to WordPress will hugely increase your search engine rankings.
7. Update Content Regularly
I’m sure this is something you would be doing regularly anyway – but even so, it’s an absolute must! Regularly updated content is viewed as one of the best pointers of a site’s relevancy. Make sure to keep it fresh.
8. URL Structure
A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhance the visitor experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categories the site pages.
9. Grow Natural Links
Another key ranking factor in Google’s algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the trustworthiness and relevance of your website partially as a result of how many times it has been recommended by other parties. Therefore it is important to monitor how these links are growing.
10. Monitor your Progress
On top of this it’s important to check your referrer log so that you can see how your visitors arrive to your site, and the search terms they are using to get there.
