This is the time of “Lok Sabha Election 2019”, most people like to watch the election updates, allegation and clarifications of politicians.
Between all these, you may not be able to keep yourself updated with the digital marketing news. Read this full blog to get all the latest news.
Digital Marketing’s world is all about how you get connected with the latest trends, news, stats, reports, etc. Don’t worry if you were busy in your daily work and missed to search about the trends and news then here you will get all things under one roof.
In this blog, you will get all the latest and top:
- News
- Worldwide Surveys
- Surveys in India
News:
- Facebook Messenger ends P2P Payment Services In UK And France
On April 16, Facebook sent notice to the UK and France-based users, that they will no longer provide P2P payment services in their countries.
- Blockchain In Digital Marketing Market 2019 Enhancement and Demand By Top Key Players: IBM, AWS, Microsoft, SAP, Intel, Oracle, Bit fury, Cegeka, Earth port, Guard time.
- Publicis declares $4.4 billion deal to acquire data marketing company Epsilon.
French ad holding company Publicis is taking Epsilon for a net purchase price of $4.4 billion.
- Google+ Shutdown Expedited After Discovery of a Second Data Leak – More than 50 Million Users Affected.
- Infosys to roll out an incentive scheme for staff with digital skills.
Worldwide Surveys:
In the world of the internet, a survey plays a vital role to know the popularity, functionality and user’s choice, etc.
Our large-scale new collection of Digital 2019 Reports shows that internet users are now growing every day. It is growing by an average of more than one million new users every day.
Global Overview
| Digital around the world in 2019 | Penetration | Urbanization | |
| Total Population | 7.676 billion | —- | 56% |
| Mobile Subscriptions | 5.112 billion | 67% | —- |
| Internet Users | 4.388 billion | 57% | —- |
| Active Social Media Users | 3.484 billion | 45% | —- |
| Active Mobile Social Users | 3.256 billion | 42% | —- |
| Annual Digital Growth
between Jan 2018 – Jan 2019 |
||
| Total Population | +84 billion | +1.1% |
| Mobile Subscriptions | +100 billion | +2.0% |
| Internet Users | +367 billion | +9.1% |
| Active Social Media Users | +288 billion | +9.0% |
| Active Mobile Social Users | +297 billion | +10% |
2019 Regional Overview
| Digital in the America in 2019 | Penetration | Urbanisation | |
| Total Population | 1.020 billion | —- | 81% |
| Mobile Subscriptions | 1.058 billion | —- | —- |
| Internet Users | 798.4 million | 78% | —- |
| Active Social Media Users | 673.1 million | 66% | —- |
| Active Mobile Social Users | 610.5 million | 60% | —- |
| Annual Digital Growth
between Jan 2018 – Jan 2019 |
||
| Total Population | +9 million | +0.9% |
| Mobile Subscriptions | +10 million | +0.9% |
| Internet Users | +57 million | +7.7% |
| Active Social Media Users | +25 million | +3.8% |
| Active Mobile Social Users | +29 million | +5.0% |
Global Internet Use
| Internet Use: Devise Perspective | |
| Total number of active internet users | 4.388 billion |
| Internet users – a percentage of the total population | 57% |
| Total number of active mobile internet users | 3.986 billion |
| Mobile internet users – a percentage of the total population | 52% |
| Internet Penetration by Region | |
| Northern America | 95% |
| Central America | 63% |
| Southern America | 73% |
| Northern Africa | 50% |
| Western Africa | 41% |
| Southern Africa | 51% |
| Northern Europe | 95% |
| Southern Europe | 88% |
| Western Europe | 94% |
| Central Asia | 50% |
| Western Asia | 66% |
| Southern Asia | 42% |
| Eastern Asia | 60% |
| Oceania | 69% |
| Internet Growth Ranking: Absolute Growth
Top 5 Countries |
|
| Country | Users |
| India | +97,885,011 |
| China | +50,666,155 |
| USA | +25,379,895 |
| Indonesia | +17,300,000 |
| Iran | +16,241,877 |
Surveys in India:
Indian Overview
| Digital 2019: India | Penetration | Urbanization | |
| Total Population | 1.361 billion | —- | 34% |
| Mobile Subscriptions | 1.190 billion | 87% | —- |
| Internet Users | 560.0 million | 41% | —- |
| Active Social Media Users | 310.0 million | 23% | —- |
| Active Mobile Social Users | 290.0 million | 21% | —- |
| Annual Digital Growth
between Jan 2018 – Jan 2019 |
||
| Total Population | +15 million | +1.1% |
| Mobile Subscriptions | +32 million | +2.8% |
| Internet Users | +98 million | +21% |
| Active Social Media Users | +60 million | +24% |
| Active Mobile Social Users | +60 million | +26% |
Devices and time overview
| Device Usage | |
| Mobile Phone (any type) | 88% |
| Smart Phone | 40% |
| Laptop or Desktop Tablet | 5% |
| Television | 79% |
| E-reader device | 2% |
| Wearable tech. device | 4% |
| Time spent with different Media | |
| Average daily time spent by using Internet | 7H 47M |
| Average daily time spent by using Social Media | 2H 32M |
| Average daily TV viewing time | 2H 51M |
| Average daily time spent listening to music | 1H 29M |
| Use of Internet Technologies | |
| Voice search | 51% |
| Ride service | 47% |
| Ad-blocking tools | 53% |
| Virtual private network (VPN) | 41% |
Social Media Overview:
| Social Media Overview | |
| Total number of user | 310.0 million |
| Active user – the percentage of the total population | 23% |
| Number of the active social user via mobile | 290.0 million |
| Active mobile social user | 21% |
| Social Media Behaviour | |
| Visited or used a social network in the past month | 100% |
| Actively engaged in social media in the past months | 86% |
| Avg. time per day spent on social media | 2H 32M |
| Avg. number of social account per internet user | 12.0 |
| Users who use social platform for work purposes | 32% |
| Social Media Audience Profile | ||
| Age | % of the female user | % of male user |
| 13-17 | 1.7% | 7% |
| 18-24 | 8% | 27% |
| 25-34 | 8% | 29% |
| 35-44 | 2.5% | 9% |
| 45-54 | 1.1% | 3.6% |
| 55-64 | 0.5% | 1.5% |
The news never comes to an end, every day there is a new update and many new things pop up. For more new trends and updates stay tuned with our blog, we will keep you updated everything that is happening in the digital world.
And please give your feedback in the below comment box or if you want to know anything more about any topic we will be happy to share our knowledge.
Thank you!
