2018 has been a very remarkable period for digital marketing trends. There have been so many new updates and techniques this year. We witnessed dramatic shifts in the methods and techniques in SEO, Social Media, PPC, Content Marketing, etc. In this year many new digital marketing trends and strategies have developed. In order for the businesses to be ahead of their competitors, they need to adopt these new technologies, as the techniques of 2017 were not as impactful in 2018 and same will happen again, techniques of 2018 will not be that impactful in 2019.
So, Let us learn about Key Digital Marketing Trends for 2019
Artificial Intelligence: AI is the fastest growing subject in the world, as it is covering almost every section where we want to make the work simpler. With the analyzed data of customers, we can understand the customer’s behavior and tendency. If we know the customer’s preferences, we can show them the products and services that are of their interest. This will automate and optimize customer choice and services.
Programmatic Advertising: Programmatic advertising means using AI data so that you can target the audience more specifically and get more oriented results. Real-time bidding or auctions are examples of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
Chatbots: Chatbots will play a very specific and very important role in 2019, as it will help in the automation of services. Support assistance of services will become easier and more specified with the solutions to the problems. Many customers prefer interacting with Chat bots as they are responsive, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service, meeting customers’ expectations and automating repetitive tasks, which means you can focus on more important work.
Video Marketing: As visual interactions bring more recall value to everyone’s mind and make it easier to understand the process. In the upcoming years, video marketing will be at its best. Through online media, we can share and view the video anywhere with the facilities of a network. Video marketing for business or brand promotion gets more customer attention and attraction towards your product. As digital marketing trend is continuously evolving this will be the supportive change for the business.
Social Messaging:
- 3 billion monthly active Facebook Messenger users.
- Every month 2 billion messages are sent between people and businesses on Facebook Messenger.
- 3 billion monthly active users on WhatsApp.
- 55 billion messages are sent via WhatsApp every day.
- WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube.
These statistics show the growing popularity of social messaging apps for business purposes. Since people are spending more of their time messaging with each other, it makes sense to market your company’s services where your potential customers are hanging out.
Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization (another trend) and add value to the users’ experience. This differs from the messenger chatbots we discussed earlier. Connecting directly to your customers brings more attraction and engagement towards your service and builds brand trust.
These are the digital marketing trends which we can no longer ignore as they will completely change the search experience of user and customer interaction methods. There are only a few Digital Marketing Companies In India who are aware of these marketing trends and use them in their working atmosphere.
