Editors at Indian publications receive hundreds of releases every day and spend less than ten seconds deciding each one's fate. The releases that survive share a structure.
Start with a headline that states news, not adjectives. "XYZ Foods opens 40th outlet, enters South India" beats "XYZ Foods achieves remarkable milestone" every single time. Editors publish events, numbers and firsts — not enthusiasm.
Follow the inverted pyramid. Your first paragraph must answer who, what, where, when and why in under 40 words. Every subsequent paragraph should be less essential than the one before it, because editors cut from the bottom.
Add one strong quote from a named spokesperson with a designation. Make the quote say something the facts cannot — intent, emotion or direction. Never let a quote repeat the first paragraph.
Close with a tight boilerplate: two or three sentences about the company, city, founding year and scale. Attach a contact person with a working phone number.
Finally, distribution matters as much as drafting. A wire that reaches 500 portals with regional language versions will outperform a perfect release mailed to a generic newsdesk inbox. That is precisely what marketplace distribution solves.