FSSAI Advertising Rules: What Food Brands Can and Cannot Claim
A food-brand marketer's guide to the FSSAI Advertising & Claims Regulations — permitted claims, banned words, label-ad consistency and penal…
Ad Compliance in India (ASCI & FSSAI)
Guides that make you a smarter media buyer
Rate benchmarks, compliance rules and playbooks — written from real marketplace data, organised into topic hubs.
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Press Release & PR Playbook
Everything Indian brands need to know about press releases, media relations and earned coverage — from first draft to national wire.
⚖️Ad Compliance in India (ASCI & FSSAI)
Plain-language guides to the ASCI Code, FSSAI advertising claim rules, and staying penalty-free while marketing in India.
📊Media Buying 101
How advertising really gets bought in India — rates, negotiation, planning and measurement across TV, print, radio, outdoor and digital.
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What Does Advertising Cost in India? 2026 Rate Benchmarks by Medium
Realistic 2026 starting-rate benchmarks for newspaper, TV, radio, cinema, outdoor, digital news, influencer and WhatsApp campaigns in India — and what moves pri
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Ad Compliance in India (ASCI & FSSAI)
ASCI Code Explained: 12 Rules Every Indian Advertiser Must Follow
The Advertising Standards Council of India code, translated into 12 practical rules — with examples of ads that were pulled and how to keep …
Press Release & PR Playbook
How to Write a Press Release That Indian Editors Actually Publish
A practical, editor-approved structure for Indian press releases — headline formulas, the inverted pyramid, boilerplates, and the mistakes t…