The terms, in plain English.

Cost per thousand impressions — a standard way to price awareness media like display, print and outdoor.

Return on ad spend: revenue generated for every rupee spent on advertising.

A score estimating how well a website ranks; higher-DA news portals pass more SEO value.

An estimated monetary worth of coverage you earned rather than paid for as advertising.

Gross Rating Point — a measure of a campaign's reach × frequency, used in TV and radio planning.

Digital out-of-home: screen-based outdoor advertising like digital billboards and transit screens.

Answer Engine Optimization — structuring content so AI assistants and featured snippets can answer with it.

Generative Engine Optimization — making content easy for generative AI engines to cite accurately.