Glossary
The terms, in plain English.
Common media and marketing terms you will meet on the marketplace.
This glossary defines the branding, media and advertising terms used across Drive Digital — from pricing units like CPM and GRP to outcomes like ROAS and earned-media value — in plain English, so you can plan and compare campaigns with confidence.
Marketing & Media Glossary glossary terms
- CPM
- Cost per thousand impressions — a standard way to price awareness media like display, print and outdoor.
- ROAS
- Return on ad spend: revenue generated for every rupee spent on advertising.
- A score estimating how well a website ranks; higher-DA news portals pass more SEO value.
- PR value / earned media value
- An estimated monetary worth of coverage you earned rather than paid for as advertising.
- GRP
- Gross Rating Point — a measure of a campaign's reach × frequency, used in TV and radio planning.
- DOOH
- Digital out-of-home: screen-based outdoor advertising like digital billboards and transit screens.
- AEO
- Answer Engine Optimization — structuring content so AI assistants and featured snippets can answer with it.
- GEO
- Generative Engine Optimization — making content easy for generative AI engines to cite accurately.
